Kids These Days do not move despacito

Updated: Sep 8, 2018


The song of the summer has gotten under my skin and not in a good way. At first, it was addicting. Every time it came on the radio, my daughter and I would mumble through the Spanish words and scream “Despacito” loudly at the appropriate juncture. Now, after hearing it 10,000 million times, I’m over it. I change the radio station muy rapido whenever it comes on, but once again, I digress.



The intent of this blog is to talk about how damn quickly our kids move.


One time in Disney World, my husband was supposed to be watching our son as I parked the stroller. My hubby apparently thought I was watching our son and by the time we realized our mistake, C had disappeared. I remember that day as clearly as if it happened yesterday and it was over 12 years ago. We were right in front of the Dumbo ride so we started running in a circle around the ride to find him. I was crying hysterically because that’s what I do when I’m scared. My baby daughter was crying because I was crying. What seemed like an eternity passed as the world turned despacito and we finally caught up to him. The trauma had a happy ending because, of course, Disney World is the happiest place on earth.


Despacito to Rapido in 60 seconds

Building a business is a process. Just like kids, we had to crawl, take baby steps and get our balance before we began to run. At Kids These Days, we moved despacito in the beginning and now we’re off to the races.


Children’s swimwear shouldn’t follow the trends just to be trendy. It has to be age-appropriate, fun and above all, comfortable. Our little customers repeatedly tell us how soft the lining inside their suits is. We make sure that the fabric stretches and moves with the kids, because we all know, they never stop moving.


I usually end with a Mommalie, but this time, I’m quoting an ancient Chinese Proverb. I wish I had come up with this one!


“Don’t fear moving slowly, fear standing still”

(As a side note, I write these blogs on my computer with iHeart radio on in the background. Despacito has come on 4 times in the 2 hours I’ve been sitting here. Is it a sign or is someone trying to SLOWLY kill me?)

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